Right pronunciation of important names

LATIN - Ad captandum vulgus

Category: QUOTES AND PHRASES

Language: LATIN

In rhetoric, an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."[1] <

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