Right Pronunciation of importanti names

Ad captandum vulgus

Category
QUOTES AND PHRASES

Language
LATIN

In rhetoric an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."[1]

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